Built for a world where the signals are moving faster than the strategy.
Markets, technologies and business models are changing faster than traditional planning cycles. Leadership teams rarely lack information. The harder problem is determining what matters, what it means commercially and what deserves action. Cognitive Blend was built to work in that gap.
A different kind of strategic advisory
Cognitive Blend combines senior commercial judgement with direct exposure to fast-moving markets, technologies and business models.
We work with CEOs and leadership teams on consequential growth and transformation questions — bringing together external perspective, strategic interpretation and practical business experience.
Business First
“We begin with the leadership decision, not a predefined programme, methodology or technology.”
Outside-in perspective
“We use changing markets, technologies and business models to challenge assumptions and reveal possibilities.”
Practical Judgement
“We translate those signals into choices, priorities and actions that leadership teams can actually move forward.”
Senior Leadership & Advisors
Cognitive Blend is founder-led, supported by senior advisors with extensive experience across growth, commercial strategy and organisational transformation.
The work starts with the business question.
Whether the issue is where to grow, how AI could change the business, what emerging market models mean commercially, or how to turn external change into action, we start by understanding the decision leadership needs to make.
Jon Chin
Chris Foster
Bev Ho
Founder & Managing Director
Senior Advisor | Commercial Strategy
Senior Advisor | Transformation & Sustainability
Jon leads Cognitive Blend, working with CEOs and leadership teams to translate market and technology shifts into clearer growth decisions, transformation priorities and practical action. A former senior executive at Lazada/Alibaba and Traveloka, he brings more than 25 years of regional experience across growth, market expansion and transformation. He was recognised as a Holmes Report Innovator 25 Asia-Pacific.
Chairman of The Next Practice in New York and former Asia-Pacific President of Y&R. Chris advises leadership teams on commercial strategy, market relevance and growth.
Senior strategy advisor with experience across business transformation, sustainability and stakeholder alignment. Bev advises leadership teams on strategic priorities, organisational alignment and practical execution.