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News + Our Work


5 Steps for Asian Brands Expanding to the US Market
Case Study: SEA Brand Expansion to U.S Market (Cognitive Blend) Expanding to a market as large and competitive as the United States...
3 min read


How Purpose Marketing is Driving New Revenue through Eco-Tourism and Carbon Credits: Our Proud Work at Cognitive Blend
Imagine a traveler hiking through a reforested area that was once barren land. With every step, they learn how their visit has directly...
3 min read


Unlocking Global Success: Purpose-Driven Marketing for High-Value Exports for Asian Brands: Insights by Cognitive Blend
Discovering new horizons: A strategic approach to enhancing Asian brands' global presence through purpose-driven marketing initiatives....
3 min read


Cognitive Blend: Helping Asian Brands Expand with Purpose & Profit
The world is changing fast, and for many Asian brands, expanding beyond their home markets isn’t just an option—it’s a necessity. But...
3 min read


PurposeFlow™: The Game-Changing Framework Redefining Brand Strategy with Purpose
In today's world, brands need more than just a great product or a clever campaign to stand out—they need purpose. A true, authentic, and...
3 min read


Purpose-Driven Growth: Lessons from the Brand Quest Forum 2024 for Malaysian SMEs
Written by Jon Chin, Founder and MD, Cognitive Blend. I had the honour of speaking at the BrandQuest Forum 10-11 Dec 2024 in Kuala...
3 min read


Our Work: Bridging the Sustainability Gap: Ant International's AR Experience at Singapore Fintech Festival 2024
Ant International: Inspiring Sustainability Through Immersive AR Travel Experiences. Event : Singapore Fintech Festival 2024 Focus Areas...
3 min read
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