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Case Study: SEA Brand Expansion to U.S Market (Cognitive Blend) Expanding to a market as large and competitive as the United States...

Imagine a traveler hiking through a reforested area that was once barren land. With every step, they learn how their visit has directly...

Discovering new horizons: A strategic approach to enhancing Asian brands' global presence through purpose-driven marketing initiatives....

AI is everywhere these days—reshaping how brands connect with their audiences, personalize experiences, and optimize operations. But...

The world is changing fast, and for many Asian brands, expanding beyond their home markets isn’t just an option—it’s a necessity. But...

Introduction AI-powered personalization is everywhere. From the Netflix shows we binge to the products we "just happen" to see on...

In today's world, brands need more than just a great product or a clever campaign to stand out—they need purpose. A true, authentic, and...

Written by Jon Chin, Founder and MD, Cognitive Blend. I had the honour of speaking at the BrandQuest Forum  10-11 Dec 2024 in Kuala...

Introduction For micro, small, and medium enterprises (MSMEs), the idea of expanding into global markets is both exciting and daunting....

The world today is more unpredictable than ever. Geopolitical tensions, climate crises, and rapid technological advancements have created...

Having a meaningful purpose—whether it’s sustainability, inclusivity, or giving back to the community—is an amazing starting point for...

In today’s world, purpose-driven marketing has become almost a default play for brands trying to connect with socially conscious...

Over the past few years, there’s been a lot of noise about purpose-driven brands being the future. And while having a clear purpose is...